L I G H T I N G
Our eyes can see an incredibly wide field of view, all in 3D. However when we try to capture life onto film, it is no match to our human sight. This is where lighting comes in. By adding light we can enhance the film, to look more familiar to the way we see our world. Proper lighting adds depth perception to a film. Which is important, as the great majority of people will be viewing the final work on a flat screen. Stylized lighting is also a popular option, as it can suggest a mood or narrative in a particular scene.
E D I T I N G
Editing can significantly change the pace and mood of a story. Like the words in a sentence; the selection and arrangement of the frames and scenes have a major role to play in how the message is portrayed within. Great editing will invoke the viewer to get emotionally evolved in the story; which is the ultimate objective of every storyteller.
C O L O R - G R A D I N G
Also known as Color Correction. Is the adjustment of the color spectrum, exposure and other nuances of a motion picture. This process can greatly enhance the look and feel of any part of a story. On large projects with hundreds of scenes; filming takes place on different days and locations. Here the footage undergoes a similar visual adjustments process, called color timing, to fit the film's mood and narrative throughout the entire body of work.
G R A P H I C S
A single graphic may not give a full description of an entire idea.
It can however, deliver a great first impression about a business or service. Having a visual representation of an idea, that is both clear and inspiring, is what draws people in, to further fulfill their curiosity and potentially become costumer or client.
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