LIGHTING
Despite our advancements in technology
the human eye is still far more capable
of seeing dynamic range (the difference
between light and shadow) than any
camera. By adding light to a scene we
compensate that difference to make the
film/video look similar to the way we
see the world. Sometimes we can also apply
stylized lighting. This can greatly enhance the
visual aspect of the story, for
instance: We can change the mood of
a scene by using colored lighting, or
by giving clues about the character’s
emotional state at a particular time,
based on the amount of light present
and the direction it is coming from.
EDITING
Editing can significantly change
the pace and mood of a story.
Like the words in a sentence; the
selection and arrangementof the frames
and scenes have a major role to play
in how the message is portrayed within.
Exceptional editing is the ability to
arrange the footage you have on hand
to tell a great story.
COLOR GRADING
Also known as Color Correction/Balancing,
is the adjustment of color, exposure and
other nuances of the footage, to properly
portray the desired tone of the scene. By
manipulating parts of the color spectrum, we can greatly enhance
the overall look and feel of the project.
On larger projects, there are hundreds of scenes
in a production. Some are filmed on
different days and in different locations.
The footage needs to undergo a visual
adjustments process, to make it look like
the scenes where all seamlessly filmed
under the same conditions.
This process
is called Color Timing, and it goes hand
in hand with color grading.
GRAPHICS
A single graphic may not give a full
description of who we are and what we
do, but it can deliver a first impression
someone will have of our business or
service. Having a visual representation
of an idea that is both clear and inspiring,
is what draws people in to seek further
information, and potentially become
clients.
Copyright 2007 - 2023 Izik Nox.